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Designed to reach and engage with consumers in a way that feels "approachable and relatable," according to L'Oréal Paris US Brand President Ali Goldstein.
May 10, 2023
By: Christine Esposito
Editor-in-Chief
L'Oréal Paris has unveiled a new artistry-focused collective—the L'Oréal Paris League of Experts—which will be comprised of “top industry talent” who will contribute to the brand's artistic vision through their various areas of expertise. Allan Avendaño, Claudia Betancur and Erica Taylor are the first three members of the collective. Avendaño is known for his editorial and red-carpet expertise, having worked with some of the top talent in Hollywood. Betancur is one of the...
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